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The IMS Group is betting on the development of POS TV marketing throughout the country. The videomarketing service package offered by the company includes POS TV, which is broadcasting commercials on mobile television screens in points of sale.
POS TV is provided by a company established in 2007 by Internet Media Services – Videotronic Media Solutions Ltd. (VMS) which comprises qualified personnel having long-term experience in the videomarketing sector.
POS TV is a modern and dynamic form of advertising at points of sale using dedicated monitors to broadcast both audio and video, and which engage more senses that traditional forms of promotion.
POS TV is a private TV network at the point of sale and the final link between the Producer and Consumers. The screens are installed in direct proximity to the advertised products; therefore their presence can turn out to be crucial at the moment of purchase.
POS TV in surveys
70% purchasing decisions is made in the point of sale - Robert Liljnewall, „ The Power of Point of Purchase Advertising: Marketing at Retail ”, 2004.
According to a survey conducted by POPAI (Point of Purchase Advertising International), placing screens with visual, mobile advertisement increased the average level of sale by 83%.
A study conducted by Dom Badawczy Maison (April 2007) showed that 7 in 10 supermarket Customers are encouraged to purchase products by POS TV commercials. Shelves with screens were assessed as better (more esthetical and modern) and more interesting than average shop shelves.
Displays offered by VMS were created with the promotion of products at the point of sale in mind. Their use guarantees that the location will be more attractive will increase and that the advertising message will reach its target audience.
Screens are mounted on shelves or racks with promoted products in a manner that does not cover the products. The audio attracts Customers from several meters away. Additionally, branding the screen case with the colours of advertised products heightens the aesthetics of the shelf and increases positive brand awareness. Broadcasted spots encourage Customers to buy products which are within their reach by creating an impulse to buy.
We offer a wide range of automatic on-shelf screens: from 8” to 17”, in a metal or plastic casing, with built-in memory, secured against unauthorized operation (turn-off).
They increase the Customers’ interest and allow for conveying a broader message to the Customer. Thanks to the touch screens, Consumers receive the information they are looking for. Logs which track how customers access information give you valuable feedback on the marketing campaign and help in planning future product development and promotions.
You can choose from touch screens ranging in size from 8” to 42”, with 16 or 9 active menu fields and unlimited number of menu options. It is possible to display both static images (e.g. JPG) and audio videos. Software is stored on a CF memory card and is automatically loaded when the device is connected to a power source. No peripheral devices.
Displays with buttons allow Customers to actively interact with the technology and provide them with precise information on the offered products. They allow for displaying tutorials containing relevant knowledge and some interesting facts. They assist Consumers in choosing products and give them the feeling of having thoroughly analyzed the offer. This helps you build an image of a reliable and responsible Manufacturer.
Our 8” or 10” LCD change trays with built-in speakers were designed specifically for the purposes of advertising at the point of sale. They are practical and comfortable in use, and a thick Plexiglas plate which covers the dish ensures the necessary durability.
Customizable displays are a special line of displays intended for exhibition on stands/display shelves, adjustable to your needs and ideas. Ich praktyczna budowa (m.in. Their practical design (e.g. no round edges, narrow frame covering the edge of the whole) will make the process of designing a stand a whole lot easier.
We offer displays ranging in size from 10” to 42” (including touch screens).
We cooperate with companies specializing in stand and display shelf manufacture and we stay in touch with manufacturers of display shelves recommended by our clients.
On this type of displays, video is displayed non-stop, however audio playback begins when a customer approaches the device. Displays with a sensor are a perfect solution for small points of sale.
Our offer includes displays with sensors (from 8” to 42”) coated with acrylic lining, which protects the device against mechanical damage. The casing is plastic. The sensor is discreetly built-in on the front side of the screen. It is possible to adjust the device’s sensitivity.
Popdesk monitors have 5”-20” screens intended for display in various places, e.g. on a desk.
In contrast to electronic photo frames, these devices emit both video and sound. Additionally, an elegant case of the device reinforces positive associations with this form of promotion.
The wide range of displays offered by VMS makes it impossible to describe all of the models. Please, send us your inquiries and specify your needs – we will suggest the most suitable models and terms of cooperation.
Unconventional POS TV vision? Idea for combing the screen with some other function?
Thanks to our cooperation with manufacturers of specialized displays for advertising, we can meet the most sophisticated expectations. We can even design equipment especially for you.
We invite you to contact us and present your needs.
Videotronic Media Solutions offers comprehensive service for your POS TV marketing campaign, including screen rent, installation of equipment at the point of sale and production of promotional content.
Our services include preparation of product presentation based on received materials and detailed brief, in accordance with Clients’ preferences. We also ensure soft necessary to operate touch-screen and pushbutton monitors.
-rental of displays for the duration of a campaign
- adaptation of spots to screen requirements
- upload of video materials
- insuring the equipment against theft and damage
- maintenance in case of any technical problems (up to 72h as of failure notification)
- additionally: possibility of branding the screens.
- transport of equipment to the campaign places
- on-site technical check before the launch of the campaign (site inspection) and, if necessary, provision of a suitable fasteners
- photo report from the assembly.
Additional logistics services:
- replacement of spots during the campaign
- repositioning of displays, change in branding, assembly of product display shelves
- other, as agreed with the Client
- production of videos and presentations
- adaptation of foreign movies
- animation (replacement of storyboards)
Recently, Videotronic Media Solutions has been cooperating with:
3M, FISKARS, BOSCH, FERRERO, KIMBERLY-CLARK, KRAFT, DIAGEO, BRITISH AMERICAN TOBACCO, WALT DISNEY PICTURES, AGROS NOVA, BLACK&DECKER, HENKEL, LEGO, MATTEL, LOREAL, KIA, NIVEA, ORANGE, RECKITT BENCKISER, VILEDA, SC JOHNSON, COLGATE PALMOLIVE, COCA COLA, NESTLE, WYBOROWA PERNOD RICARD, PROCTER GAMBLE, UNILEVER POLSKA, HORTEX, SCOTTS, DAUCY.
Reference letters from our Clients: