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Audiomarketing is a service designed to influence the Customer’s behaviour through the use of music programming at a point of sale. It is a vital component supporting modern sensory marketing strategies.
Effective Audiomarketing means good music programming, and we know that...
„Music is the most subtle form of communication, no other art form moves or influences the subconscious like music” - David Crossby.
Our primary goal is to create a shopping-friendly atmosphere. Surveys conducted in 2010 by TNS OBOP for the Association of Audio and Video Producers showed that 47% of respondents prefer to shop in the stores, where music is played. For a vast majority of Consumers, music is a factor which enhances their mood and encourages them to buy more.
We reach the Customer at the best possible moment – during shopping – because today...
Consumers buy emotions...!