The main objective a given company would like to achieve through audiomarketing (such as creating the brand image, increasing Customer's activity at the point of sale) is established during consultations with the Client.) Other priorities regarding the playlist, noise reduction, relaxing and energizing functions of music are also considered.

In creating playlist, we take the Company’s Customers musical taste into account. This is defined on the basis of demographical data: age, education, social background and lifestyle. We also do not forget about the Company’s employees – the music they hear influences their productivity.  Another very important factor in designing an appropriate music format is the location of the facility and specificity of its interior (design, floor space), in which music is played.

Music playlists are updated on a monthly basis, in accordance with the current trends present on the domestic and international music market.

Our consultants will remind you of all types of special occasions and holidays, which could be accented with the right music (Christmas, Valentine’s Day etc.)

At least once a month, the music is discussed with the Client, who is informed about changes to be introduced into the music programme. These consultations give us confidence that our music programme always meets the Client’s expectations and requirements.