Scent marketing is an effective way for strengthening a brand image at a point of sale by means of individually selected scent compositions. It is the art of using scent in a marketing campaign and of reaching the customer’s emotions.  

HOW DOES SCENT MARKETING WORK AT A POINT OF SALE?

  • It builds the customer’s attachment to the brand by giving it an additional sensory attribute
  • It creates an individual scent logo of the brand
  • It reinforces the brand image (Olfactory memory is one of human body’s phenomena. It does not change throughout our life that is why we are able to recollect the smell of a summer evening from many years ago or a nice smell of our favourite cake in childhood.)
  • It creates a pleasant atmosphere for shopping and a new quality in that area

FACTS
25
Every fourth respondent had a definite better impression from a visit to a point of sale where IMS’s scent marketing was used.
Millward Brown 2016

Scent marketing is an important element that supports modern marketing strategies. Scent cannot be ignored and is received regardless of our will. It has big influence on our wellbeing, mood and emotions. Each day we have contact with smells that significantly influence our behaviour. It would be irresponsible to ignore scent in marketing plans. We help our customers design an atmosphere at a point of sale, reduce unpleasant smells, create a scent logo and increase profits.

FACTS
25
Every fourth respondent had a definite better impression from a visit to a point of sale where IMS’s scent marketing was used.
Millward Brown 2016