Internet Media Services S.A. (IMS) is expanding the reach of Digital Signage in Poland.

On June 22, IMS signed an agreement to install and manage the Digital Signage system in the largest shopping mall in Katowice, the Silesia City Center. Thirty digital monitors, ranging in size from 46” to 52”, will be installed in the most heavily trafficked areas of the mall. The project is scheduled to be up and running in early September. Advertising space on the monitors can be purchased through the IMS Advertising Sales Department, which is headed by Agnieszka Michalska (http://www.imspolska.com/en/services/reklama-w-miejscu-sprzedazy/reklama-video-w-galeriach-handlowych/).

Silesia City Center joins Blue City, Złote Tarasy, Galeria Mokotów, Manufaktura and Stary Browar, which have already installed Digital Signage. Every month, IMS’ Digital Signage ads reach about six million viewers. As a result of the partnership with Silesia City Center, the reach will extend to about seven million consumers each month. !

The terms proposed by IMS, which include competitive prices for ads and a huge reach of the campaigns, are drawing ever-increasing interest from advertisers who want to promote their products on video monitors in the Digital Signage system.

Silesia City Center is a prestigious shopping mall with 65 thousand square meters of retail space. It is a place where people go for shopping, entertainment and interaction. The mall features some 250 shops, service points, restaurants, a fitness club, as well as one of the largest cineplexes in Poland.