IMS Music in BOMI and RAST Networks

IMS SA– the leader in sensory marketing – signed a contract with BOMI S.A. for audiomarketing services which includes preparation and comprehensive services regarding playlists created with the use of a carefully selected music database, tailored to the network’s and its target group's needs. Additionally, IMS SA, thanks to its cooperation with suppliers and media houses, will acquire advertisers and launch campaigns.

BOMI – a network of delicatessen, supermarkets, community shops and a complex distribution chain – is yet another company which appreciated the power and potential of sensory marketing, which, due to its innovative character, perfectly complements traditional forms of marketing at points of sale.