IMS partners with Alma

In March 2009, the Alma grocery chain joined the list of clients served by Internet Media Services S.A. (IMS), thereby increasing the number of retail locations serviced by IMS by 25 (IMS currently provides services to nearly 3,000 retail outlets).

IMS will provide music programming tailored to the brand image of Alma and will create, sell and broadcast audio advertising on the sound systems of Alma stores.

The advertising offer will encompass not only the brands currently available on Alma grocery shelves and is a direct response to the growing interest of marketing specialists in promotional activities at the retail location.