POS TV in Real Retail Network

In November this year, Videotronic Media Solutions  ( VMS ) forming a part of the IMS S.A. capital group, a pioneer and leader of the Sensory Marketing market, signed an exclusive contract with the Real Retail Chain for provision POS TV services to all supermarkets located within the territory of Poland.

POS TV is a modern and dynamic method of advertising at points of sale. This method employs specialized advertising screens mounted next to advertised products.  It is the only POS carrier that engages both the sight and hearing in transferring advertising content. POS TV is a private TV network at the point of sale and the final link between the Producer and Consumers – perfect supplement to the ATL activities at the point of sale. As surveys show, as much as 70% of purchase decisions are taken at the point of sale. POS TV is a perfect tool increasing brand awareness at the point of sale, promoting various products of one brand in a modern and dynamic way and triggering additional sales.

VMS offers comprehensive services for POS TV marketing campaigns, including screen renting, installation of equipment at the point of sale and adjusting promotional content.