Pleasant fragrances used during special events help to create a positive ambiance and improve the moods of the attendees. This of course helps facilitate open, friendly communication and business networking. Using scents has the added advantage over traditional product promotion in that scent fills the entire space and becomes associated with the product.

Use of the right, high-quality fragrance, suited to the time, place and needs of the promotion, along with the use of the leading dispersal equipment is vital in designing the proper brand image and ambiance at a special event.